Who is Politicizing

If a retailer decides to drop a line of clothing – in this case the Ivanka brand – due to poor sales is that a political statement or a decision based on dollars and cents.  When the president voices his displeasure over the event and berates the retailer, who it politicizing the event – the store or the president?  If a customer decides to stop shopping at a retailer because of the “politicizing” then who is continuing the politicizing nature of the event?  The customer?

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